About 2E

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2E Vertriebs GmbH was founded in mid-2013 by five entrepreneurs, who have gained numerous years of distributional experience while working for various successful companies.

WE CONSIDER OURSELVES AN ENTREPRENEURIAL OPERATING DISTRIBUTION COMPANY THAT FOCUSES EXCLUSIVELY ON DISTRIBUTION AND MARKET-SPECIFIC MARKETING & PR FOR OUR BRANDS WHICH ARE REPRESENTED AND SOLD EXCLUSIVELY BY 2E IN OUR MARKETS.

The company name “2E” stands for “Einfach Eltern” (loosely translated as ‘easier parenting’) – and for the consistent focus on premium-quality, innovative baby- and children’s products, which simplify the parents’ lives or rather make their lives “easier”.

The company’s headquarters, as well as the customer service team, are situated in Cologne, Central Germany, which is the perfect location as it is the center of our distribution market. Due to the company’s holding structure we have access to the resources (e.g., marketing, accounting, and IT) of other established children’s sector companies that are located on the same premises.

We exclusively focus on those markets that are very familiar to us when it comes to the details of their specific characteristics: Germany, Austria, Switzerland, Belgium, Netherlands, and Luxemburg.

WE STAND FOR SELECTIVE B2B – DISTRIBUTION AND WE EXCLUSIVELY SELL TO RETAILERS

We focus on qualified dealers and specialised partners, not on opportunistic mass-market strategies.

We ensure cross-national reliability and consistency in pricing for all our customers. A retail-friendly distribution system with fair and realistic trade margins is important to us and is one of the main foundations of our distribution strategy.

We consider ourselves the connecting link between our manufacturers and their target markets. Within these target markets, we try to identify the best-fitting customers, and we engage in long-term brand building by using market-specific marketing in accordance with the wishes of our manufacturers. If required, we can provide multilingual services.

Market potential: Our entire team collaborates in coming to a decision when deciding on a brand. We then identify to 100% with the product.

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Our entire team collaborates in coming to a decision when deciding on a brand. We then identify to 100% with the product.

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It is all about innovative product solutions that feature unique selling points – not about ‘me-too products’.

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The manufacturer is interested in long term brand building and a cooperative engagement.

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Synergies emerge between our brands, which is why a maximum of overlap between our target audience (end customers and retail) is of utmost importance to us.

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Our whole team finalises the decision for a brand and identifies to 100% with our product portfolio.